Firm Recognized as 2011 Asia Pacific Consultancy of the Year
HONG KONG, Nov. 15, 2011 — Fleishman-Hillard won top honors in the inaugural Asia Pacific SABRE Awards competition. The program, conducted by the influential public relations publication The Holmes Report, highlights best-in-class campaigns and the agencies that led them.
In addition to being named “Asia Pacific Consultancy of the Year” for 2011, Fleishman Hillard’s work for major Chinese multinational electronics manufacturer TCL won in the Crisis/Issues Management category, and a campaign in China for world-renowned jeweler Tiffany & Co. won in the Fashion, Beauty and Luxury category.
“We are extremely proud to be recognized for our growth and influence across the region,” said Lynne Anne Davis, Fleishman-Hillard Asia Pacific president. “Our market entry into Indonesia, our expansion into Bangalore to round out our India network, and the launch of the VOX Global public affairs brand as our third agency in Japan, all figured prominently in our Asia Pacific growth story.
“Thanks to our ambitious clients, our team of unbelievably talented and committed staff, and the sharp demand for strategic communications consulting, we more than doubled in size in the past five years. There is no better time or place to be in communications than right now in Asia Pacific,” said Davis.
Fleishman-Hillard and TCL, the PRC’s largest consumer electronics maker, won the Crisis/Issue Management category for their highly effective reputation management efforts during the 2010 Asian Games.
The firm’s Beijing office clinched the Fashion, Beauty & Luxury trophy for its China launch of Tiffany’s Blue Book Collection. This first-ever debut of the special collection outside of New York leveraged a fully integrated marketing campaign that incorporated traditional media, social media, and celebrity endorsements, helping to substantially increase sales in Asia Pacific.
Fleishman-Hillard was named Asia Pacific Consultancy of the Year for extraordinary growth, innovation, and influence, as announced in the 2011 Holmes Report Agency Report Card.
Fleishman-Hillard’s parent company, Omnicom Group, was also highlighted as Serge Dumont, Omnicom group vice chairman and chairman Asia Pacific received the SABRE Award for Outstanding Individual Achievement. In announcing the highest recognition, Holmes Report publisher Paul Holmes stated, “Known as the ‘father of public relations in China,’ Dumont is probably the only foreigner to have been present when the industry started in China more than 25 years ago, and to have played an active role in shaping it over the past quarter century.”