FleishmanHillard Appoints New Talent Development Lead in Asia Pacific

Local-leadership model key to strong 2016 results

 HONG KONG, February 16, 2017FleishmanHillard (FH) today announced the appointment of Yu Li, senior vice president and partner, to regional Talent Development lead for the Asia Pacific region.

“Yu Li epitomizes the collaborative and collegial culture of FleishmanHillard and understands that people are the center of our business and our culture,” said Lynne Anne Davis, FleishmanHillard senior partner, Asia Pacific president. “She is respected for her integrity, hard work and good humor. As a leader, Yu Li not only reinforces our values and our collaborative style, she has a real gift for bringing out the best in our people.”

Yu Li

Yu Li previously served as FleishmanHillard’s head of Talent Development for Greater China, and spent eight months of her 12-year tenure at the firm working in its global headquarters in the United States. She will begin transitioning to her new role immediately. Before joining FleishmanHillard in 2005, Yu Li worked for three years at a leading logistic company in Beijing, and started her career at JPMorgan Chase in Paris.

In her new role, Yu Li will be tasked with continuing to build FH’s talent in the region, which boasts a low turnover, strong tenure and longstanding gender equity from senior-most management to junior staff. She will also lead the region’s performance management; leadership development; and recognition, retention and rewards programs.

Yu Li replaces Sally Woo, who is emigrating to Canada after nearly five years with the firm. “Sally did a tremendous job in one of the most highly valued roles on our leadership team. We are sincerely grateful for her many contributions, including mentoring Yu Li to take on this role,” said Davis.

“FleishmanHillard’s Asia Pacific region celebrated another year of record performance in 2016, largely thanks to the strength and passion of our talent,” Davis added. “Our local-leadership model, with all but one of our 17 offices being led by a native of the market, continues to be one of our most distinctive competitive advantages in our region.”

Yu Li will continue to bolster FH’s local-leadership model, which has underpinned the agency’s success in the region. Employees reflect 16 nationalities, speak 13 different languages and 93 percent are from the region.


About FleishmanHillard

FleishmanHillard specializes in public relations, reputation management, public affairs, brand marketing, digital strategy, social engagement and content strategy.  FleishmanHillard was named ICCO’s 2016 Regional Network of the Year for Asia Pacific; The Holmes Report’s 2016 Asia Pacific Healthcare Consultancy of the Year; PRWeek’s 2014 Global Agency of the Year and 2014 Asia Pacific Network of the Year, “Standout Agency” on Advertising Age’s 2013 A-List; and NAFE’s “Top 50 Companies for Executive Women” for 2010-2016. The firm’s award-winning work is widely heralded, including at the Cannes International Festival of Creativity. FleishmanHillard is part of Omnicom Public Relations Group, and has more than 85 offices in 30 countries, plus affiliates in 43 countries. Visit us at www.fleishmanhillard.com.


About Omnicom Public Relations Group
Omnicom Public Relations Group is a global collective of three of the top global public relations agencies worldwide and specialist agencies in areas including public affairs, marketing to women, fashion, global health strategy and corporate social responsibility. It encompasses more than 6,000 public relations professionals in more than 330 offices worldwide who provide their expertise to companies, government agencies, NGOs and nonprofits across a wide range of industries. Omnicom Public Relations Group is part of the DAS Group of Companies, a division of Omnicom Group Inc. that includes more than 200 companies in a wide range of marketing disciplines including advertising, public relations, healthcare, customer relationship management, events, promotional marketing, branding and research.