Communicating a Data Breach: Choose Your Words Carefully

by Leslie Walsh

Cyber connectivity has enabled companies to understand and interact with consumers in a far more sophisticated way than ever before. At the same time, hackers are increasingly upping the ante with schemes and full-blown attacks that are becoming impossible to ignore. And by all accounts, this ride is only picking up speed. Tune in to the first two-minutes of the March 13th The Daily podcast from the New York Times if the optimist in you is being stubborn (or naïve).

In 2016 alone, half of Canadian C-suite executives and nearly a quarter of entrepreneurs say their companies experienced a cyber breach.

Vulnerabilities in a company’s cybersecurity can arise for any number of reasons, from careless or unaware employees, to outdated IT systems. In a recent interview with The Wall Street Journal, John Hering of Lookout Inc., a mobile security firm, said vulnerabilities are inevitable; the difference between being secure and insecure is how quickly you respond.

Read the full article on the Center on Reputation.