ST. LOUIS, April 25, 2017 — FleishmanHillard has been named a 4-time winner and 2-time finalist for this year’s North American Effie Awards. The firm won in four categories for its collaborative work on behalf of clients Chevrolet, Gatorade, Walmart and Philips. Winners will be announced at an awards gala on June 1, 2017 in New York City, where winning campaigns receive either gold, silver or bronze awards. The North American Effie Awards celebrate excellence in advertising throughout the United States and Canada.
WINNERS
- Chevrolet with Commonwealth//McCann, McCann New York, Carat and MAKE, “Strengthening Perceptions: Chevy Silverado” (Automotive – Vehicles)
- Gatorade with TBWA\Chiat\Day Los Angeles and OMD, “If It’s Not Game Time, It’s Recover Time” (Fitness & Wellness)
- Walmart with Saatchi & Saatchi and Mediavest|Spark, “Greenlight a Vet” (Retail)
- Philips with Ogilvy & Mather, Carat London and OneVoice Connect (a consortium of Omnicom agencies), “Breathless Choi – The triumph of the WHY over the WHAT” (Healthcare – RX – Devices)
- Procter & Gamble with Conill and Starcom, “Tide washes away hateful labels” (Hispanic)
FINALISTS
- Chevrolet with Commonwealth//McCann, McCann New York, Carat and MAKE, “Strengthening Perceptions: Chevy Silverado” (Automotive – Vehicles)
- AT&T with BBDO New York, The Marketing Arm and MEC Global, “It Can Wait” (Internet & Telecom)
