Helena He has been appointed general manager, head of digital and social engagement, to lead digital transformation for the agency in China. With more than 15 years’ experience working in both local and international agencies, He brings significant brand and consumer communications expertise to the agency. Most recently serving as @Comm Beijing’s general manager, her client portfolio included multinational clients in diverse sectors such as fast-moving consumer goods, electronics, financial services and sports.
Her work with these global brands has provided her with deep insights into the Chinese consumer and rich experience in developing creative, multiplatform activation campaigns targeted at Generations Y and Z. In addition, she has provided corporate and marketing services to leading Chinese companies, helping them to build their domestic profile and business.
Her appointment is a further step in the evolution of FleishmanHillard in China as a digitally-led communications agency, aligning with the firm’s global vision to offer clients an all-round service in the rapidly changing digital and social media landscape.
“As China continues to set the pace for global e-commerce, FleishmanHillard is intent on recruiting high-caliber candidates who can identify and develop digital solutions designed for the local consumer,” said Rachel Catanach, senior partner and president, Greater China for FleishmanHillard. “It’s clear that our clients want more digital capabilities from their PR firms and Helena’s appointment ensures we continue to cater to that need. Helena has an in-depth understanding of China’s digital landscape, making her ideal to be the driver of the firm’s digital offerings in China.”
In other news, Judy Wei has been promoted to general manager of consumer services for China. As senior vice president and partner at FleishmanHillard in Beijing, Wei has proven herself as a leading practitioner, running large global accounts such as the P&G business for MMK+, a specially created consortium of Omnicom PR agencies.
“Judy has shown herself to be an impressive leader and one of the key figures, together with General Manager Jerry Zou, behind our agency’s exciting growth in Beijing. We have made a strong start to the year, and Judy’s appointment will ensure we have the right people in place to continue this momentum in China,” said Catanach. “I would like to congratulate Judy and Helena on their new roles; we believe that FleishmanHillard is well positioned for our next chapter of growth in China, thanks to our strong portfolio of clients and our deep pool of talent.”
FleishmanHillard specializes in public relations, reputation management, public affairs, brand marketing, digital strategy, social engagement and content strategy. FleishmanHillard was named Agency of the Year at the 2017 North American Excellence Awards, PRWeek’s 2014 Global Agency of the Year and 2014 Asia Pacific Network of the Year, “Standout Agency” on Advertising Age’s 2013 A-List; NAFE’s “Top 50 Companies for Executive Women” for 2010-2017; and among PRWeek’s 2013 “Best Places to Work.” The firm’s award-winning work is widely heralded, including at the Cannes International Festival of Creativity. FleishmanHillard is part of Omnicom Public Relations Group, and has more than 80 offices in 30 countries, plus affiliates in 43 countries. Visit us at www.fleishmanhillard.com.
About Omnicom Public Relations Group
Omnicom Public Relations Group is a global collective of three of the top global public relations agencies worldwide and specialist agencies in areas including public affairs, marketing to women, fashion, global health strategy and corporate social responsibility. It encompasses more than 6,000 public relations professionals in more than 330 offices worldwide who provide their expertise to companies, government agencies, NGOs and nonprofits across a wide range of industries. Omnicom Public Relations Group is part of the DAS Group of Companies, a division of Omnicom Group Inc., that includes more than 200 companies in a wide range of marketing disciplines including advertising, public relations, healthcare, customer relationship management, events, promotional marketing, branding and research.