Archive

Author: Taku Shinohara

  • The Next Foodie: How Two Consumer Groups Are Impacting the Food Industry

    When: Wednesday, March 3, 11 a.m. CST Where: Webinar Register for the virtual event here. In late 2018, research from FleishmanHillard’s Food, Agriculture and Beverage (FAB) sector uncovered “Gen Food” — food-forward and food-engaged consumers more connected by shared values that far outweighed their demographic differences. While the latest FleishmanHillard TRUE Global Intelligence (TGI) research shows the “Gen Food” consumer group still has strong influence, there is a new foodie group with a greater focus on indulgence and escape that has emerged during the COVID-19 pandemic. Join FleishmanHillard hosts, Kristie Sigler, North America FAB lead, and Paul Crispell, one of the U.S. TGI leaders, as they unveil...

  • UK After COVID-19: A Panel Event by FleishmanHillard UK

    When: Thursday, February 25, 12:30 – 13:30 p.m. GMT Where: Webinar Register for the virtual event here. With COVID-19 vaccines underway, many UK citizens are wondering what the “new normal” will look like. FleishmanHillard in the UK will host three guest speakers who will share their experiences and understanding of the COVID-19 pandemic, give attendees a glimpse of the anticipated political events following the vaccination rollout, and discuss broader strategies for the UK’s economic recovery. The panelists include: Gagan Mohindra MP, PPS to the Department for Transport, chair of the APPG on Regeneration and Development and Conservative MP for South West...

  • FleishmanHillard Takes Home Prize at Campaign U.S. Agency of the Year Awards 2020

    ST. LOUIS, February 19, 2021 – FleishmanHillard earned Silver in the PR Agency category at the Campaign U.S. Agency of the Year Awards 2020. Judges applauded FleishmanHillard for its agility and adaptability in 2020 by focusing on the essentials, which the global public relations and marketing agency defines as truth, authenticity and inclusion. Innovative messaging, strategies and activations for clients coupled with outstanding business development results led to the firm’s PR Agency of the Year recognition from Campaign U.S.  The Campaign U.S. Agency of the Year Awards program celebrates creative, digital, media, experiential and PR agencies that demonstrate bold creativity, strategic...

  • PR News: Winning Earned Media Through Self-Distribution, Social and Influencers

    When: Tuesday, February 23, 1:00 – 2:00 pm EST Where: Webinar Purchase tickets for the PRNews webinar here. With newsrooms and publications continuing to shrink and shut down, how can PR professionals spread their messages through the expanded world of earned media? FleishmanHillard’s Emily Duban, global Media and Platforms lead, will join Laura Doherty, senior director, global brand communications at Vans, a VF Company; Haniya Rae, staff journalist at Consumer Reports; and Sophie Maerowitz, senior content manager at PRNews to discuss new and proven earned media tactics to meet communications challenges. Attendees will learn how to leverage influencers to spread...

  • Getting Comfortable with the Uncomfortable and Necessary Truths

    Last year, we started coming to terms with some uncomfortable truths – at FleishmanHillard, our deep commitment to diversity, equity and inclusion got stuck in good intentions and our steps forward were not enough. Since the acknowledgment of such truths, we’ve been listening, reflecting and working toward progress. The tough conversations and realities continue to surround us, but we are resolute in our focus. Getting comfortable with the uncomfortable will be how we arrive at real change. Today we’re sharing our 2021 Diversity, Equity and Inclusion (DE&I) Plan as the path toward progress. Our ambition to become the most inclusive agency...

  • FleishmanHillard Earns Top Marks in 2021 Human Rights Campaign Corporate Equality Index, Chosen as a 2021 “Best Places to Work for LGBTQ Equality”

    ST. LOUIS, January 29, 2021 – FleishmanHillard earned a score of 100 on this year’s Human Rights Campaign (HRC) Corporate Equality Index (CEI) leading to the agency being named one of the 2021 “Best Places to Work for LGBTQ Equality.” This marks the fourth consecutive year that FleishmanHillard received top marks score resulting in a spot on the list. The HRC Foundation conducts the annual CEI survey, the top U.S. benchmark survey report on corporate policies and practices related to LGBTQ workplace equality, identifying companies who offer inclusive policies and practices to employees who identify as LGBTQ. The CEI survey rates companies on criteria...

  • Cannes Lions Selects FleishmanHillard’s Anne de Schweinitz as 2021 International Festival of Creativity Pharma Lions Jury President

    ST. LOUIS, January 25, 2021 – Cannes Lions selected Anne de Schweinitz, FleishmanHillard’s global managing director, Healthcare, to serve as Pharma Lions Jury President for the 2021 Cannes Lions International Festival of Creativity. This marks the 13th year that FleishmanHillard has been represented on the Cannes Lions jury. De Schweinitz has long been acknowledged as one of the most influential people in healthcare communications. In 2016, she served on the Pharma Lions Jury and as the Healthcare Jury President for the eurobest Awards. She was initially appointed to lead the Pharma Lions Jury at the 2020 Cannes Lions festival, which was canceled due to the...

  • Omnicom’s Omniwomen Instagram Live Leadership Series: Bia Assevero and Karen van Bergen

    When: Wednesday, January 27, 2021, 12:30 p.m. EST/11:30 a.m. CST Where: Omniwomen Instagram Page Visit Omnicom’s Omniwomen Instagram page here. Bia Assevero, a Corporate Reputation and True MOSAIC counselor based in FleishmanHillard’s New York office, will join Karen van Bergen, Dean of Omnicom University, during this Omniwomen Instagram Live Leadership Series session. Together, they will provide advice to viewers and discuss their respective journeys as leaders during the pandemic and a time of shifting paradigms, explain how female leaders are shaping the future, and detail how their global perspectives help to better equip them for their day-to-day roles. Visit Omnicom’s Omniwomen Instagram...

  • FleishmanHillard Celebrated on Campaign U.S.’s 2020 PR Agency of the Year and New Business Development Team of the Year Shortlists

    ST. LOUIS, January 11, 2021 – FleishmanHillard earned two finalist nods at the second annual Campaign U.S. Agency of the Year Awards 2020 in the PR Agency and New Business Development Team of the Year categories. Presented by Campaign U.S., the awards program celebrates creative, digital, media and PR agencies that demonstrate a commitment to delivering relevant, meaningful client work, with an emphasis on bold creativity and strategic excellence. FleishmanHillard (PR Agency) FleishmanHillard (New Business Development Team) Winners will be announced during a virtual awards ceremony on February 18. View the full shortlist on Campaign Live...

  • FleishmanHillard Named Three-Time Finalist at PRovoke Innovation SABRE Awards (In2SABRE) – North America 2021

    ST. LOUIS, December 21, 2020 – FleishmanHillard earned three shortlist nods at the Innovation SABRE Awards (In2SABRE) – North America 2021 for its FH Perspectives initiative and exceptional client work on behalf of Fitbit. Presented by PRovoke Media, the In2SABRE Awards program – North America recognizes campaigns that demonstrate excellence in branding, reputation and engagement through an innovative lens. The shortlisted campaigns were selected from more than 700 entries submitted across 60 categories. FleishmanHillard, “Expanding FH Perspectives with True MOSAIC” (Most Innovative Diversity, Equity and Inclusion Initiative) Fitbit, “Future of Fit” (Best in Online/Virtual Events) Fitbit, “Future of Fit” (Best in AI/Virtual Reality/Augmented...

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