Archive

Year: 2017

  • FleishmanHillard Strengthens China Team with New Appointments

    May 18, 2017

    BEIJING, May 18, 2017 – FleishmanHillard today announced two key appointments that will strengthen the agency and build on its success in Greater China. Helena He has been appointed general manager, head of digital and social engagement, to lead digital transformation for the agency in China. With more than 15 years’ experience working in both local and international agencies, He brings significant brand and consumer communications expertise to the agency. Most recently serving as @Comm Beijing’s general manager, her client portfolio included multinational clients in diverse sectors such as fast-moving consumer goods, electronics, financial services and sports. Helena He Her...

  • BlueCurrent’s Tetsuya Honda Named to 2017 Cannes PR Lions Jury

    May 4, 2017

    ST. LOUIS, May 4, 2017 — Tetsuya Honda, managing director of BlueCurrent Japan, a FleishmanHillard specialty brand, has been named to the PR jury for this year’s Cannes Lions International Festival of Creativity. 2017 marks the ninth consecutive year a FleishmanHillard agency has been represented on the PR jury. Honda, who was named PRWeek Asia’s 2015 PR Professional of the Year, has served as a judge at both the Cannes Lions’ SPIKES Asia Festival and the Young PR Lions. He spoke at the 2015 Cannes festival about “Opening the Kimono on Killer Japanese Creativity” and in 2016 at its Creative...

  • FleishmanHillard Named Winner, Finalist for 2017 North American Effie Awards

    April 25, 2017

    ST. LOUIS, April 25, 2017 — FleishmanHillard has been named a 4-time winner and 2-time finalist for this year’s North American Effie Awards. The firm won in four categories for its collaborative work on behalf of clients Chevrolet, Gatorade, Walmart and Philips. Winners will be announced at an awards gala on June 1, 2017 in New York City, where winning campaigns receive either gold, silver or bronze awards. The North American Effie Awards celebrate excellence in advertising throughout the United States and Canada. WINNERS Chevrolet with Commonwealth//McCann, McCann New York, Carat and MAKE, “Strengthening Perceptions: Chevy Silverado” (Automotive – Vehicles...

  • FleishmanHillard Announces Hong Kong Leadership Changes

    April 25, 2017

    Geoff Bilbrough Named GM, Patrick Yu Named Deputy GM HONG KONG, 25 April, 2017 – FleishmanHillard has appointed Geoff Bilbrough general manager of its Hong Kong operations. Bilbrough has been deputy general manager and senior vice president at FleishmanHillard since arriving in Hong Kong four years ago from New Zealand; he became partner in 2016. In his new role, he will report to former managing director Rachel Catanach, who remains FleishmanHillard’s senior partner and president, Greater China. “In addition to being a seasoned counselor, particularly in the areas of crisis communications, brand marketing and reputation management, Bilbrough will bring a renewed...

  • PR360: The Seven Sins of Change – and How to Avoid Them

    April 19, 2017

    When: April 27, 2017 1:45 – 2:00 BST Where: etc. venues County Hall, Belvedere Road, London Register Now At the end of the day, we’re all in this business to drive change.  Change can come in many forms – perception or behavior change, increased share price, improved employee engagement, strengthened reputation, brand love, an overturned policy – and most of what we do is designed to deliver it. The trouble is, real change is hard. At this year’s PR360 conference, Ali Gee, deputy CEO & senior partner at FleishmanHillard Fishburn, will deliver examines the classic pitfalls in campaign development that...

  • FleishmanHillard Shortlisted for Eight SABRE Awards EMEA 2017

    April 18, 2017

    ST. LOUIS, April 18, 2017 — FleishmanHillard has been named a finalist in eight categories for this year’s SABRE Awards EMEA, presented by The Holmes Report. The firm was recognized in the Baltic, U.K. and Ireland (Large Budget), Consumer Marketing (Existing Product), Product Media Relations (Consumer), Blogger Outreach, Special Events, Marketing to Women, and Telecommunications categories for a variety of client campaigns. The finalists from this year’s awards were selected from more than 2,400 entries, and commend achievement in branding, reputation and engagement. CWS-boco, “Safe at Work Coalition” (Baltic) Financial Fraud Action UK, “Take Five” (U.K. and Ireland (Large Budget)) Kellogg’s/Lubyatovo with...

  • Hispanicize 2017: Music Goes Live: How Streaming is Changing the Music Landscape for Artists and Brands

    April 3, 2017

    When: Tuesday, April 4, 2:00-2:50 PM Where: JW Marriott Marquis, 3rd Floor, (Music Lounge) 255 Biscayne Blvd Way, Miami, FL Register Now How are artists, labels and content creators using streaming platforms to gain awareness, create revenue and increase brand recognition? Join FleishmanHillard’s Jose Resendez for Music Goes Live: How Streaming is Changing the Music  Landscape for Artists and Brands, a panel discussion that will take a deeper look at disruptors changing the music and pop-culture landscape and getting paid to do it. The panel is part of the program at Hispanicize, the largest annual event for Latino trendsetters and...

  • FleishmanHillard a Six-Time Finalist for SABRE Awards North America 2017

    April 3, 2017

    ST. LOUIS, April 3, 2017 — FleishmanHillard received six finalist nods for this year’s SABRE Awards North America, presented by The Holmes Report. The firm was recognized for its work on behalf of clients Ascension, Texas Oncology, the U.S. Olympic Committee and the Ontario Road Builders Association, as well as for its FH4Inclusion program for social inclusion. The shortlist for the annual awards are selected from more than 2,000 entries. This year’s awards recognize Superior Achievement in Branding, Reputation and Engagement. Winners will be announced on May 2, 2017 in New York City. FH4Inclusion (PR Agency Employee Program) #WeLoveRio, U.S. Olympic...

  • Brand Film Festival UK: Hype, Help or Hindrance for Brand Film?

    April 3, 2017

    When: Wednesday, April 5, 2016, 2:30 PM Where: 29-32 Oval Space, Bethnal Green, London Register here Kev O’Sullivan, creative director at FleishmanHillard Fishburn, will take the stage at this year’s Brand Film Festival U.K. to examine the pros and cons on how and when PR and marketing aids a brand film, or how it can contaminate artistic purity. Can teasers, digital and social assets, and media activation enhance or detract from a strong brand film? Find out at “Hype, Help or Hindrance for Brand Film?”...

  • FleishmanHillard Named Winner, Finalist for 2017 North American Effie Awards

    April 2, 2017

    ST. LOUIS, April 25, 2017 — FleishmanHillard has been named a 4-time winner and 2-time finalist for this year’s North American Effie Awards. The firm won in four categories for its collaborative work on behalf of clients Chevrolet, Gatorade, Walmart and Philips. Winners will be announced at an awards gala on June 1, 2017 in New York City, where winning campaigns receive either gold, silver or bronze awards. The North American Effie Awards celebrate excellence in advertising throughout the United States and Canada. WINNERS Chevrolet with Commonwealth//McCann, McCann New York, Carat and MAKE, “Strengthening Perceptions: Chevy Silverado” (Automotive – Vehicles...