Year: 2017

  • FleishmanHillard Wins Agency of the Year at 2017 North American Excellence Awards

    March 31, 2017

    ST. LOUIS, March 31, 2017 — FleishmanHillard was named Agency of the Year at this year’s North American Excellence Awards, hosted by Communication Director.  The firm also received finalist nods in three categories for three campaigns on behalf of clients Alamo Rent a Car and Ascension. The annual awards program celebrates the accomplishments of communications professionals throughout North America, and the winners will be celebrated at a dinner on May 16, 2017 in New York City. Alamo Rent a Car, “Alamo Rent a Car Uncovers Vacation Shaming Among Millennials” (Travel & Tourism) Ascension, “Ascension’s Diversity and Inclusion Campaign” (Crisis & Issues...

  • FleishmanHillard Named Finalist for Three 2017 Silver Anvil Awards

    March 29, 2017

    ST. LOUIS, March 29, 2017 — FleishmanHillard received three finalist nominations for this year’s Silver Anvil Awards. The firm’s work on behalf of clients Aflac, Tyson Foods and the American College of Foot & Ankle Surgeons was recognized. The annual Silver Anvils, which have taken place for more than 70 years, is one of the most prestigious awards programs in the public relations industry. The award honor professional skill, creativity and resourcefulness. Winners will be announced at an awards ceremony on June 8, 2017, in New York City. Aflac and KWI, “Aflac: Perception Play in Social Responsibility” Tyson Foods, “Big...

  • Snapshot: Pinterest Lens

    March 29, 2017

    Pinterest recently released their new Lens feature, one of the new visual discovery features to be introduced in 2017. Still in Beta testing, the Lens tool lets Pinners take photos of real-life objects and find similar e-commerce options for purchase. Acting as a “real world” search engine, users can either take a photo or use an existing image on their camera roll to find the same or similar pins and themes related to the photo. During testing, Lens was found to be particularly good at finding outfits based on clothing and recipe ingredients based on food items. However, the tool...

  • FleishmanHillard Appoints Kristin Hollins Corporate Reputation Lead, Americas

    March 29, 2017

    ST. LOUIS, March 29, 2017 – FleishmanHillard (FH) today appointed Kristin Kryway Hollins, senior vice president and senior partner, to lead FleishmanHillard’s corporate reputation practice group in the Americas. Kristin Hollins “Corporate reputation directly impacts a company’s valuation, license to operate, ability to credibly expand its market position and attract top talent,” said Marjorie Benzkofer, FleishmanHillard senior partner and global managing director of the Reputation Management Practice. “Few can match Kristin’s ability when it comes to counseling the C-suite ‘in the moment,’ helping them chart the right path for their businesses and engage their key audiences in authentic ways true...

  • FleishmanHillard’s Lesley Backus Named to PRWeek’s Champions of PR

    March 28, 2017

    ST. LOUIS, March 28, 2017 — Lesley Backus, SVP, partner and director, account planning, has been named to this year’s Champions of PR, presented by PRWeek.  Backus, who joined FleishmanHillard in 2010, has been instrumental in developing the agency’s branding and planning team, and oversees a team of brand strategists and a multimillion-dollar portfolio of clients. Aside from her outstanding client work, Backus was also the youngest member of the leadership team at the firm’s St. Louis headquarters, and is an outstanding mentor to young professionals in the office. The PRWeek Champions of PR list recognized 40 women in public relations and communications that...

  • Communicating a Data Breach: Choose Your Words Carefully

    March 22, 2017

    by Leslie Walsh Cyber connectivity has enabled companies to understand and interact with consumers in a far more sophisticated way than ever before. At the same time, hackers are increasingly upping the ante with schemes and full-blown attacks that are becoming impossible to ignore. And by all accounts, this ride is only picking up speed. Tune in to the first two-minutes of the March 13th The Daily podcast from the New York Times if the optimist in you is being stubborn (or naïve). In 2016 alone, half of Canadian C-suite executives and nearly a quarter of entrepreneurs say their companies experienced a cyber breach. Vulnerabilities in a...

  • FleishmanHillard Named a Six-Time Finalist for 2017 Shorty Awards

    March 17, 2017

    ST. LOUIS, March 17, 2017 — FleishmanHillard received six finalist nods for this year’s Shorty Awards. The firm was recognized in five categories for its work on behalf of clients Aflac, Google Store and YouTube, including Insurance, Periscope, YouTube Partnership, Call to Action, and Physical & Digital. The Shorty Awards, now in their ninth year, honors the best brands, influencers and organizations who create life-changing social media and digital campaigns. Winners are chosen through a combination of votes from the public, and will be announced on April 23, 2017 at an awards show in New York City. Aflac with KWI...

  • Four FleishmanHillard Leaders Named to PRWeek UK Power Book 2017

    March 9, 2017

    LONDON, March 9, 2017 —  Four of FleishmanHillard (FH)’s leaders have been named to this year’s PRWeek UK Power Book. Those named to the list include the firm’s president and CEO, John Saunders; FleishmanHillard Fishburn (FHF) CEO, Jim Donaldson; FHF deputy CEO, Ali Gee; and director, partner and head of FHF’s public affairs practice, Michelle Di Leo. Ali Gee and Michelle Di Leo were also named to the top 10 lists for their respective industry sectors. The PRWeek UK Power Book is released annually, and recognizes the most influential public relations and communications professionals throughout the U.K.

  • John Saunders Named Honorary Parade Marshal for St. Patrick’s Day Parade in St. Louis

    March 9, 2017

    ST. LOUIS, March 9, 2016 – John Saunders, president and CEO of FleishmanHillard, has been named the Honorary Parade Marshal of St. Louis’ 48th Annual St. Patrick’s Day Parade on Saturday, March 11, 2017. Originally from Dublin, Saunders is one of several Irish natives to serve as the parade’s Honorary Parade Marshal. This year, he joins several notable figures to lead the parade activities, including Irish guest of honor Mary Mitchell O’Connor, Ireland’s Minister for Jobs, Enterprise and Innovation. It is the first time in nearly two decades that a senior member of the Irish Cabinet will travel to St. Louis...

  • Selling TrumpCare: Be Careful What You Promise

    March 9, 2017

    Having finally rolled out its legislative proposal to repeal and replace the Affordable Care Act, President Trump and the Republican leaders in Congress are scrambling to corral enough support to get the American Health Care Act (AHCA) through both houses of Congress with little or no Democratic support. Needing every vote they can get, the GOP leaders are promising “we won’t pull the rug out from under anyone.” That might be a promise they can’t keep. When then-President Barack Obama was selling the Affordable Care Act to the American public in 2010, he promised: “if you like your healthcare plan...